Emerging theories in health promotion practice and research: strategies for improving public health

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Health promotion uses a range of strategies focused on individuals, groups and communities to bring about changes in behavior and environments that improve health (ACT Health, 2011). This paper explores five major health promotion strategies: the Behavior change approach, the Self-empowerment approach, the Community development or Collective action approach, the Social marketing model, and the Health belief model. Each approach pursues different goals, utilizes different means to achieve its goals and focuses on different targets. The exploration contained herein consists of an evaluation process that includes a summary description of each strategy, an analysis of the similarities and differences of each approach, and an explanation of which approaches might best be suited for which types of health promotion programs and/or populations.

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International quarterly of community health education

Community-based approaches to health promotion and disease prevention are often based on underlying theoretical models of behavior change, but evaluations of these programs have not attempted to assess empirically the validity of these models. This article uses data from the Henry J. Kaiser Family Foundation Community Health Promotion Grants Program (CHPGP) evaluation to examine a conceptual model which guided the program evaluation. The model posits relationships among six theoretical constructs: community activation, program activity, norms, environment, role models, and health behaviors. Correlational analyses using two waves of survey data were used to examine whether the hypothesized relationships were actually present. Positive cross-sectional associations between the constructs at each point in time were found but the associations between changes in the constructs over time were weak. The stability of these cross-sectional patterns suggests that there may be forces leading co.

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American Journal of Health Promotion

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Journal of Epidemiology and Community Health

OBJECTIVETo analyse dilemmas and challenges in health promotion research, and to generate ideas for future development.METHODThe analysis is based on authors' experiences in working in the field of research and action in health promotion and on experiences of others as found in literature.RESULTSThe assumptions underlying scientific research as based in the biomedical design are difficult to meet in community-based health

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Behavioural Public Policy

Evidence on the effectiveness of health promotion interventions is mixed, especially in terms of the magnitude of their impact and long-term adherence. This paper proposes a comprehensive approach informed by behavioural economics of developing behavioural change programmes, which is designed to educate, activate, engage and empower people by taking into consideration individual and social mechanisms. Three applied pilots and their results are presented in order to illustrate the approach using cognitive and social mechanisms to lead to better health outcomes, individually and community-wide. More research is needed to explore levers and barriers for the systemic adoption of this framework in implementing health promotion interventions.

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South East Asia Journal of Public Health

Health promotion is the process of enabling people to increase control over and to improve their health and is emerging as a critical domain of public health. Over the last two decades, the medical model of health care, with its reliance upon clinically oriented experts, has begun a subtle shift that highlights towards a participatory model of health promotion emphasizing healthful lifestyles and healthy communities. This health promotion movement demands public health professionals to create alliances with other disciplines which would ultimately strengthen a holistic model of health as envisaged by World Health Organization. Health promotion encompasses five key strategies with health communication and education as cornerstones. Although developed countries have incorporated health promotion activities as an integral component of their public health system and initiated health promotion education systematically, developing countries are yet to adopt the same. The present paper att.

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